What’s between a blog and a splog?

Splogs (”spam blogs”) are nothing new, but perhaps the newly gray area between splogs and legitimate blogs is.

Splogs seemed to get popular about six months ago, but recently—within the past couple of months—it’s harder and harder to tell the difference between a straight-up splog and an unpopular, shitty blog trying to make ad revenue.

I’ve got a good example for you. A splog (or whatever) recently took an excerpt of my homage to my dishwasher and linked it. This splog is obviously trying to move up the SERPs for the term “consumer reports.” Yet the actual website is kinda legit: it doesn’t link to any porn or gambling sites, it has a normal blog design, and it even has a comment form with a CAPTCHA. That’s not sploggy.

So… is that just a linkblog?

2 Responses to “What’s between a blog and a splog?”

  1. 1
    Evan Says:

    Is that site sending you real traffic? I guess it must be if you noticed it in your logs. So, the splog is working I guess?

  2. 2
    tom sherman Says:

    Found it via TalkDigger, not from real traffic found in site stats..

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