Google abandons “Don’t Be Evil?” slogan

…and adopts Nike-esque “Just Make Money” motto.

In other news, Google comes clean about click fraud, offers third-party verification for AdWords, and gets a clue about 302 page hijacking.

Google Dont be Evil

Wouldn’t honesty be a refreshing thing?

(Cartoon via Wave Maker.)

p.s.
Google stock price

DreamHost promo code: Full $97 discount with code “MAX97″

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Compare the hosting plans, pick the best one for you, and input “MAX97″ at Step 5 to get the best price possible.

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underscorebleach.net time warp!

old splashEver wondered what underscorebleach.net looked like a in 2003? Ever wondered what it looked like in… 2000?

Well, that’s a trick question! It didn’t exist in 2000! Why, back then I was using http://i.am/_bleach and http://underscorebleach.n3.net. Oh, those were heady times, they were. But while I can’t recreate those old URLs, I can show the old designs I dug up on some archive CDROMs.
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Steve Jobs: “King of All Media?!”

Was listening to NPR this morning, and Kim Masters just called Steve Jobs the “King of All Media.” Uhhhh:

  1. Apple refused to stick video on their iPod forever.
  2. That title is already held by Howard Stern.

Elevator “close door” buttons

elevator close door buttonSometimes, a person will tell me a minor fact, perhaps raise a small question, and the idea lingers in my mind for years. It’s like the last grain of rice on your plate that you can’t stab with your fork.

One such unsettled item of mine is the elevator “close door” button. A few years ago, Ben told me that they’re a placebo. He said the elevator companies put them there just to give impatient riders the sense that things are moving along faster than they actually are.

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Search engines outmode the URL

I think by now that just about everyone knows that search engine results are important. Where your site places in Google and Yahoo (and to a lesser extent, MSN) for important terms can make or break it, depending on the industry. People pay big bucks for SEO. People pay big bucks for text advertising, whether it’s AdWords or YPN.

But perhaps the importantance of SERPs—that’s “search engine results page” for the uninitiated—was never clearer to me than when I received an e-mail today from my mother. Mom’s competent enough with getting around the Web and doing word processing, but she doesn’t do much more than that. She’s a typical Internet user. Today, she was doing some research on gas exploration leases, and this is what she wrote:

If you “google” gas fact sheet.pub, you’ll find an informative article from Cornell in New York about gas leases.

Also, if you google shale gas doc, you’ll find interesting info on how they actually extract gas, along with pictures of wells and rigs.

A message board of people discussing gas exploration leasing can be found by googling Naro forum.

I wrote her back and asked why she hadn’t included URLs to the sites she mentioned. The simple answer. She didn’t know how.

I’m not writing to embarrass my mother, of course. (And truth be told, I wrote this up without asking her permission first. Pretty rude of me, eh?) But think about that: the practice of search has so permeated our use of the Web that some users have no idea what a URL is anymore. They speak of sites not in reference to their name, or their URL, but their placement and key terms returned on a Google search.

Do you really have to be 30 to enjoy the golden, rich flavor of Miller Genuine Draft?

No, you have to be DRUNK.